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HOME 2019-02-22T04:30:17+00:00

In the online selling marketplace today, it seems that having a domain and website building is the easy part. This is mainly due to a host of robust e-commerce web building platforms.

The battle for an online store is competing for sales and getting it right. Just because you have launched your online store is no guarantee that the sales will come flowing. It usually takes a bit of work and strategy to get the sales going.

Now that your store is up and running, it is time to refine your processes so that you garner some sales and keep them growing. How can you promote your online store?

Work out an e-commerce strategy

Are you selling only through an online store or do you have a brick and mortar as well? What is the product range of your store? How do you effectively market a product? Are you selling a specific item only such as “chainsaws’ or do you sell a wide range of goods? These are some of the aspects of your business that you need to look at to help inform your e-commerce strategy.

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Content marketing as part of your e-commerce strategy

Your online store is likely to have a blog section which unfortunately most store owners do not attempt to harness. A blog has the potentials to generate quality traffic which can convert to sales.

You have probably heard the phrase that ‘content is king,’ that is because the content is indeed king. Think about it this way; most consumers are looking for inspiration on what to buy in various online niches.

For instance, if you sell basketball shoes, you want to do articles on your blog that speak on topics about the basketball shoes that you sell. An article on how to improve your basketball defense skills can not only speak to the physical aspects and techniques that you need to employ, but it can also touch on the type of shoe that will help you achieve the kind of movement you need on the court to play great defense. Also, if you want to learn how can ane platform find and sell to the right shoppers, wherever they are, any of your products? All you need to do is to click here.

Work out an e-commerce strategy

In there you can feature basketball shoes that you sell, with a link to your store. Anyone who Googles, ‘how to improve your basketball defense,’ will see a link to your article pop up. They are likely to click on it to see the information it contains. If they find your information helpful and credible, they are likely to be drawn deeper and click on the links to your shoes that you have organically embedded into the article, Bingo! They are now in your store and chances are that they may buy a shoe that they like. Worst case scenario, they now know about your store and hopefully will come back to it again for purchase. The idea is to get more and more prospects visiting your store and building trust. A blog can you help you achieve that. If these prospects are buying, you are on to something.

Work out an e-commerce strategy

Conclusion

Content on a myriad of topics concerning what you sell can generate incredible traffic to your store, and if the products, customer service, and product delivery are right, your sales are likely to increase from repeat customers and referrals. So get your blog going.

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