Are you facing this situation? Your online jewelry store is receiving high traffic. Each day, it is having more than a thousand visits. The number is constant – thank to having a wooing website. But here is the problem: despite having high traffic and growing daily, your conversion rates are static. The number of visitors turning to customers is shrinking per dawn. Your expectations are not tallying with the sales you are receiving. On your thought, you had ideas that enhancing your traffic will boost your sales.
For this reason, you invested your time in enhancing your traffic and attractiveness. But all these effortsseem to bear no fruit. If you are experiencing this situation, here are two little-known ways of boosting your conversion rates:
Make your website easy to navigate
Take it this way, you’re searching for an online jewelry store. You do your search and land on one offering affordable prices. So, you click on the link to view the offers. However, when the store loads and the homepage opens, the reality comes up. The website has a nasty organization. You cannot tell where to start or end your search process. No search bar for landing to your favorite jewelry. Would you take the time to search for it?
Certainly, the next thing you will do is clicking the close icon and move on to the other option. This aspect might be the devil in your house. Having a hard to navigate jewelry store is a hindrance to driving sales. If you want to change the maxim, you must ensure your website is easy to navigate. The customer should not spend more than a minute to find what they want. This way, sales will start flowing your direction.
Provide a simple check out process
Another hindrance to conversion is the checkout process. Your website may be offering the right and affordable jewelry in the market. Also, it might be easy to navigate. However, here is the challenge: your check out process is complex. Your customers cannot transact easy. For instance, to complete a single transaction, your site requires a customer to fill numerous registration form. Also, you only offer a few payment gateways. With this in your store, your customers will have no other alternative than to leave their carts behind. So, if you want to change the situation, you need to work on your check out process. Ensure it is simple and easy.