Your online store is likely to have a blog section which unfortunately most store owners do not attempt to harness. A blog has the potentials to generate quality traffic which can convert to sales.
You have probably heard the phrase that ‘content is king,’ that is because the content is indeed king. Think about it this way; most consumers are looking for inspiration on what to buy in various online niches.
For instance, if you sell basketball shoes, you want to do articles on your blog that speak on topics about the basketball shoes that you sell. An article on how to improve your basketball defense skills can not only speak to the physical aspects and techniques that you need to employ, but it can also touch on the type of shoe that will help you achieve the kind of movement you need on the court to play great defense.